Kirk is one of those rare people who can say he is a consultant, technologist, and political strategist and mean it. As a consultant he has attracted clients in international broadcasting, newspaper publishing, aviation, and venture capital; across Europe, the United States, and Asia.
He has served on the national board of directors of the Economic Development Association of Scotland (EDAS) and been an advisor to two First Ministers of Scotland, including the current one.
As a technologist, Kirk has advised technology startups in product development, marketing strategy and investment restructuring. He has developed software and hardware innovations that have been deployed in political campaigns in the UK and the USA.
As a political strategist, Kirk was credited as being the Scottish National Party (SNP)'s, "secret weapon" – in 2011 he helped the party move from a majority of one at the Scottish Parliament to an outright majority of 69 in a parliamentary system specifically designed to prevent majority government. In 2015, Kirk was part of the strategic team responsible for increasing the SNP's number of MPs in the UK Parliament from six to 56, just three short of a 100% sweep.
He was part of the team brought in to revive the fortunes of the Scottish independence campaign, helping to double support over a nine-month period leading up to the vote in September 2014.
A veteran of 11 political campaigns for parliamentary parties at the Scottish Parliament, Welsh Assembly, UK Parliament, European Parliament and the National Assembly of Zambia.
Kirk has lectured on the use of digital campaigning in political electioneering at the London School of Economics (LSE) and Tarleton State University in Texas, USA.
Kirk was born in Scotland, raised in Kwa-Zula Natal, South Africa and now lives near Keith in Moray.